Link building, or 'link baiting' is really about one thing – creating quality content. Quality content in turn attracts non-directed traffic and is more likely to encourage external links. Acquiring genuine inbound links to your website has a direct impact on Search Engine Optimisation (SEO).

However, with the introduction of social media being added to the mix, the landscape has inevitably shifted once more. Whilst some may prefer to stick to more 'traditional' methods, as any good digital marketer will tell you, one must adapt to succeed.

In part two of this two-part article, we'll take a look at some simple techniques for building inbound links using social media platforms such as Twitter and Facebook.

White It Down

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Much like social media for the business-minded person, LinkedIn has rapidly grown over the last few years to represent the platform of choice for serious networkers the world over. With over 75 million members in over 200 countries, for many small and large businesses alike the question has become not so much "do I need to join?", but more "can I afford not to?".

So why is LinkedIn so popular? What's it all about? Well, for one thing it's free and relatively simple to set up a profile. Of course in this world 'free' doesn't necessarily equate to 'quality', so just how has LinkedIn been able to break the mould? In this two-part article we'll try and find the answer to these questions and more.

What's It All About?

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Use of mobile devices (or 'smart phones' as they are often known) has increased exponentially over the last few years. Thanks mainly to Apple's pioneering iPhone, which uses a simple but revolutionary touch-screen interface, staying online on-the-go is now easier and faster than ever before.

So what does this mean for businesses eager to tap into this new found mobile demographic? Whilst many devices feature full internet browser capability, the rush to create 'mobile-only' versions of popular websites has seen the development of a new and hugely popular market – the mobile website.

Mobile Websites for Business

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The world of blogging has little in the way of rules, and even less in the way of boundaries. This freedom however doesn't necessarily equate to an easy ride when it comes to crafting compelling content for business. The blog itself is fast becoming one of the main tools in any internet marketer's arsenal, however for many the most challenging aspect remains maintaining a flow of quality content.

In this article we'll be looking not so much at what to write about, but how to write about it. Fresh, engaging and optimised content is the order of the day here – after all blogging for business is about attracting traffic and keeping the reader coming back for more.

1. List Your Ideas

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