The effectiveness of publishing a well maintained business blog is no longer in question. Blogging has long proved itself as a viable online marketing activity that can achieve a number of company objectives:

• Enable you to easily publish and then archive content with ease to establish your expertise.
• Act as a hub to integrate your various social media activities.
• Help increase website visits by attracting more search engine traffic.

However, while many businesses may consider it a worthwhile marketing activity, they struggle to implement a workable plan which enables them to make the most of their limited resources, while at the same time make their blog interesting enough to engage their intended audience.

The following tips can be used as a blue print to help make your blog more engaging for visitors.

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The continued advancement of web technologies brings with it increased opportunities to interact with customers in more sophisticated ways, such as online video. In the past, the cost of hiring a video production team to create, process and host your video would be prohibitive to the average small business owner - but not anymore. Now you can have professional video presentations on your website or blog for a price that fits your budget.

The meteoric popularity of online video confirms the fact people much prefer to watch a video that shows them how to do something rather than have to read about it. Consequently, video delivers much higher response rates and better informed customers.

Additionally, online video marketing is a great way to attract search engine traffic – used in the right way, YouTube (owned by Google) can deliver excellent search results. Video is also an ideal medium for viral marketing activities.

So how can you get video marketing working for you? The following points will help you to successfully implement video into your marketing mix.

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Website design has come a long way since the origins of the internet. A natural progression which has been brought about by both improvements in web technology as well as internet trends that seemingly mark the start of something new – such as the move for more informal, colourful designs introduced by Web 2.0 websites for example.

While it's the quality of your content that will keep visitors coming back, the benefits of a well crafted website design shouldn't be ignored. Your design can not only significantly improve user experience – it also plays a very large part in relation to how your business is perceived.

With this in mind, the following 7 'must do' web design tips will provide some tried and tested design techniques that will not only help improve aesthetic appeal, but will also guarantee a good user experience.

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