Due to the sustained growth of social networking websites such as Facebook and Twitter, together with the increasing popularity of video sharing sites like YouTube and Vimeo, 2010 will probably be remembered as being the year that social media marketing came into its own.
This shouldn't imply however, that more traditional internet marketing techniques such as email and search marketing should fall by the way and be excluded as a means of attracting and retaining customers. With this in mind, if you are looking for ways to help make 2011 an outstanding year, now is an excellent time to review your online sales and marketing plan.
Does Your 2011 Marketing Plan Fit The Bill?
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In this golden age of e-commerce, a fully-featured online shop should form the cornerstone of any retailer's web strategy. According to retail experts Experian, Boxing Day was again the busiest day of the year for online retailers: "UK Internet visits to online retail websites were 12% higher than on the pre-Christmas peak in traffic (December 5th) and 26% higher than on Christmas Day" (source: Hitwise.com).
It is surprising however, how many businesses feature nothing more than a catalogue and telephone number or email address, offering the user little or no incentive to make a purchase and weakening their brand in the process. If you're considering your first foray into the world of internet retailing or perhaps need to revise your strategy, then this article has been created to provide some useful pointers to getting it right.
Getting e-Commerce Right
Unhindered by boundaries (social, political or otherwise) and cloaked in anonymity, blogging has offered billions of internet users the opportunity to articulate their views onto endless reams of digital paper for all to read. The freedom to post whatever about whomever is precisely what attracts most newcomers to this brave new world of digital expression.
Yet it is this freedom which poses perhaps the greatest challenge when it comes to blogging for business. The humble blog remains one of the most powerful tools in any internet marketer's arsenal, however for many the real challenge lies in maintaining control and producing a steady flow of quality content.
Fresh, engaging and optimised content is the order of the day here – it's important to remember that blogging for business is about attracting traffic and keeping the reader coming back for more. In this article, we'll take a look at some tips for building a consistent blogging strategy.
1. Planning and Preparation
Hot on the heels of rising star Foursquare comes the latest contender eager for a share of the social media spotlight. Similar in nature to Foursquare's promotion-driven focus on local business, Groupon refines the idea further.
The appeal of any platform that promises new ways to help local businesses connect with customers is undeniable. The success of Groupon will, as always, be decided by the fickle consumer and how quickly (or indeed whether) they adopt the platform. In this article, we'll take a brief look at what Groupon is about, and how it could help your business to succeed.
Reaching Out To New Customers
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